| Mambomundo.com "Todo El Mundo Mambo Mundo"
The Future of Marketing to a new Latin Entertainment consumer.
Dear friends of Mambomundo.com At the turn of the millennium I saw the need for a brand that would be synonymous with great quality Latin music entertainment, with a universal appeal. It had to be internet driven, including all genres of Latin music with emphasis on live performances and the preservation and appreciation of music.
With our personal approach to marketing, Mambomundo.com provides your company with the ultimate solution for your marketing needs by developing traditional and non-traditional marketing tactics; to maintain a loyal and satisfied customer that will keep coming back time after time. 
Sergio Cabrera - President of Slice of Heaven and Mambomudo.com
We feel that this presentation serves as a sufficient evidence to understand the potential your company has when utilizing the services offered by Slice of Heaven, Inc. Please feel free to contact us if you have any questions.
Thank you again for your time and I hope you enjoy discovering the power of Mambomudo.com.
Welcome to MamboMundo Live! an explosion of diverse cultures influenced by the historic Hispanic population growth exploding all across America!
Since its inception, Mambomundo.com, has served as the portal for people who embrace the Hispanic culture. In four short years, Mambomundo.com has achieved national and international success as an independent media outlet responsible for bringing Latin entertainment into the Gulf South Region (Louisiana, Mississippi, Alabama, Texas, and Florida).
Sergio Cabrera, owner of MamboMundo.com, created Mambomundo in 2001 in Baton Rouge, LA, while working as a network support engineer for the Louisiana Legislature. Prior to the “Latin explosion” in North America, Sergio was already sponsoring sold out Latin events in the Baton Rouge area under the name Slice of Heaven Productions, the parent company of Mambomundo.com.
After conquering the entertainment scene in Baton Rouge, Slice of Heaven, Inc. expanded to the Greater New Orleans metro area. Beginning with a weekly Latin event at Southport Hall, a solid marketing campaign ensued. By actively participating in bringing top notch Latin artists to the city, MamboMundo quickly gained notoriety around the music industry as the go-to promoter in the Southern region as well as making New Orleans a must stop destination for many Latin musicians on tour around the country.
By 2003, Mambomundo.com had become a household name across the state of Louisiana and began expanding to other markets in neighboring states. Shortly thereafter, MamboMundo presented Tumbao!, a weekly Latin event that would become New Orleans’ most successful Latin event to date with an unprecedented 35 acts in one year and a weekly attendance of 600 patrons per week on average.
Due to the overwhelming popularity of MamboMundo.com, the demand for its advertising space soared. The New Orleans Jazz and Heritage Festival, the International Arts Festival, House of Blues, TwiRoPa, Chivas Regal and Cox Cable were just a few of the major clients to advertise on Mambomundo.com
In 2004, MamboMundo delved into radio with MamboMundo Live!, a weekly radio show on La Fabulosa WFNO, New Orleans’ premiere Spanish format station. During its existence, the show was widely embraced, as well as criticized, for its bilingual approach to radio broadcasting which is almost become standard practice in other major markets.
With the combined efforts of internet, radio, print (Vocero News social section), and event promotion, MamboMundo.com reached unprecedented heights attracting over 2 million visitors to the website by 2004.
Due to the unforeseen circumstances of Hurricane Katrina, Slice of Heaven, Inc. relocated to Houston, TX. By incorporating similar marketing tactics into a market with a much larger Hispanic population, Mambomundo.com has been able to make a strong impression on the Houston community in a very short time. Mambomundo Live TV debuted in late 2005 as the next level of consumer accessibility. In addition to a bi-weekly television show, the website has adapted well in the Houston market as the source for Latin entertainment and has received lots of support and acclaim for its ability to attract a multi-ethnic consumer base.
We target your Hispanic and Urban Market
• We pay attention to lifestyles and trends that have continued to dominate the purchasing patterns of the growing Latin-American consumer. • We identify important business opportunities and create awareness and demand for your products and services.• Our target audience is multicultural, ethnic and urban with family and community oriented entertainment.
• Today’s society is more multi-culturally diverse, requiring alternative marketing ideas, successful grassroots campaigns with the mindset that the target market is a long-term business opportunity. • Marketing to Multi-cultural/Hispanic customers will benefit both your business and the community via alternative marketing ideas, which will not only help your bottom line, but also deepen your relationship within the Hispanic community.
Why work with us? Exposure, Accessibility, Cost and Flexibility 24/7/365.
• Exposure, exposure, exposure! • MamboMundo website: Since 2001 over 3 million visitors with an average of 57 Page views or 45 minutes per visitor making Mambomundo rank 75,115 based on traffic according to Alexa.com • Gross impressions on average per advertising consumer: 300,000 a month 24/7/365. • Television Show: Lotus Communications- TV Informa Channel 43, Houston, Texas. TV Informa’s estimated reach per half an hour delivers 150,000 households/viewing consumers. Mambomundo Live Television show is about Houston Night life, concerts, nightclubs, Models and Interviews with local and international celebrities!
• Demographics Targeted: 18-55 • Audience profile to reside Houston 10 years plus• High Income and Educated Audience • Known for being the local Houston Station Show Time Schedules: Wednesdays and Fridays 12:00-12:30 AM,
Services
Exposure, exposure, exposure! • MamboMundo website: Since 2001
Alternative Marketing Ideas
Event Planning and Promotions: promotion and complete event execution of established musical artists such as Gilberto Santarosa, Juanes, Carlos Vives and Grupo Mania while also developing up-and-coming artists. In-house design and print allows us to maintain first class image with rapid turnaround time.
Event Sponsorships: product placement, banners, merchandising and surveys.
Guerilla Marketing & Street Promotions: national and international urban market development. We go into any market and develop it just for you!
Brand Awareness: Corporate Identity, Logo/Name/Design, TV, Internet, Design & Print, Radio, Direct Mail and E-Campaigns.
Direct Awareness: TV, Internet, Design & Print, Direct Mail, Retail Traffic Generation, E-Campaigns and Event Marketing.
Television Production: video editing, post-production, Thank you spots and commercials.
Models/Hostesses: Miss Mambomundo modeling agency for promotions and fashion shows. With over 25 Top Models including:
Veronica Itriago – Winner Miss Unidad Hispanoamericana 2003
Jessica Gonzales – Miss Louisiana Contestant 2004
Lee Ann Liebenberg – Miss South Africa first runner up and FHM Magazine Cover 2004. Voted by their readers, as one of the most beautiful women in the world.
WHAT IS A NEW GENERATION LATINO?
Predominantly U.S. Born 2nd, 3rd and 4th generation Latinos, who consume mostly English-language media and represent over $300 billion in purchasing power.
QUICK FACTS ON THE NGL MARKET:
• 65% of U.S. Hispanics are US-born (median age of 18)
• 70% of U.S. Hispanics are under 35 years old
• By 2030 Latinos will represent 26% of under 18
• Latino teens will grow 62% between 2001 - 2020
• Latinos 15-34 control 37% of total Hispanic income
• Latino Population Share of 15-34 Year Olds Is Sizeable (18%)
• US-born median HH income: $39.8K v. $33.7K (non-US)
• Latinos under 35 spend $300+ billion annually
• 75% of Latinos speak English exclusively or are bilingual/
English-dom.
• Latinos will drive 2/3 high school pop. growth next 10 years
• There are 1.5+ million Latinos enrolled in US Colleges & Universities
QUICK FACTS ON THE NGL INTERNET USER:
- INTERNET USAGE, LATIN AMERICA: IDC has predicted that there will be 75 million Internet user in Latin America by 2005, up from 15 million last year.
- INTERNET USAGE, LATIN AMERICA: Number of adult internet users in Latin America will total 8 million in 2000, and 19 million by 2003 (eMarketer, June 2000).
- INTERNET USAGE, WIRELESS, LATIN AMERICA: Number of wireless internet users in Latin America will increase from current 1.4 million to almost 48 million by 2007.
Increase Visibility & Awareness
The Latino growth has influenced the Internet, Radio, Television and Entertainment. In today’s global economy Corporate America has had to increase Ethnic & Urban advertising campaigns to keep up with the growing population demands for consumer goods and services by the Hispanic community.
An estimated 2 million Hispanic-owned businesses nationwide generate almost $300 billion in annual gross receipts, according to the U.S. Small Business Administration and HispanicTelligence, a data analysis service.
There are hundreds of U.S. based newspapers, magazines, television and radio programs and online websites targeting Hispanic consumers in the U.S. and beyond. In addition, because Latino consumers spend a high percentage of their disposable income on food, transportation, clothing and housing, an increasing number of communicators and marketers are beginning to focus their efforts on them.
More clients are asking us to develop community relation plans and PR initiatives that can get them exposure to the Latino consumer. Bottom-line, this year, we will see an increase in grassroots initiatives that aim to create a 'long-term relationship" with Hispanic and other ethnic populations.
2006 ADVERTISING RATES FOR MAMBOMUNDO.COM
 Top Banner 728 x 90 Pixels 45,000 Impressions a month! $300 a month or $6.60 per 1000 Impression!
 Mambomundo Picture Gallery & Miss Mambomundo Picture Gallery 240,000 Impressions a month! 468 X 60 Pixels $1000 a month or $4.16 per 1000 Impression!
Mambomundo Home Page! 45,000 Impressions a month! 120 X 600 Pixels $600 a month or $6.60 per 1000 Impression!
Footer Banner 45,000 Impressions a month! 468 X 60 Pixels $200 a month or $4.15 per 1000 Impression!
Mambomundo Calendar of Events 40,000 Impressions a month! 468 X 60 Pixels $100 a month or $2.25 per 1000 Impression!
TELEVISION
24 – 30 second spots (3 Spots per 30 Minutes Segment Show) – Show airs 2 times a week on Channel 43 TV Informa (Open Air Antenna) - TV Informa’s estimated reach per half an hour delivers 150,000 households/viewing consumers. Spots consist of 30 Second Commercial provided by customer or Slice of Heaven Productions can produce one for the customers for a separate service fee. We can also include your business as part of the format for our show!
$1200 a month or $50 per Spot 24, 30 Second Television Spots *TV Contracts minimum of 3 month.
Todays Rank for mambomundo.com: 70,987 Alexa.com ranks Mambomundo.com @ 70,987 in the wolrd!
http://www.budw eiser.com Traffic Rank 52,056 http:// www.telemundo.com/index.html Traffic Rank 14,225 http://www.tva zteca.com.mx/ Traffic Rank 29,381 http:/ /www.mega101fm.com/main.html Traffic Rank 473,276 from 1,262,449 before being added to Mambomundo.com http://www.salsa web.com/ Traffic Rank 197,269 http://www.diariosrumbo.com/rumbo/portada.asp Traffic Rank 207,478 http://www.nojaz zfest.com/ Traffic Rank 253,524 after Jazzfest 55,879 http://www.hob.com Traffic Rank 17,951 http://www.nola.com/ Traffic Rank 4,500 htt p://www.billboard.com/bbcom/index.jsp Traffic Rank 3,205 http://grammys.com/ Traffic Rank 38,676 http://www.amazon .com Traffic Rank 12
What is Traffic Rank? The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.
ACT NOW! Call Sergio Cabrera @ 504-261-1062 We want to increase more business to your business!
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